AlphaTheta

Since we launched the world's first flat-top CD DJ player in 1994, the CDJ-500, we’ve worked tirelessly to fulfill our motto of providing "surprise and excitement" to our customers. The high quality and attention to detail in our professional equipment have earned us the trust of DJs and clubs around the world. We'll continue to innovate and contribute to a world where more customers can enjoy a lifetime of music through DJing.

In 2016, the TORAIZ SP-16 standalone sampler was released under the brand concept: "Inspiration Tools, where new sounds are generated one after another". “TORAIZ” series with an intuitive workflow and high performance, which is widely used not only for music production in studios, but also for live performances. In addition, we will strive to create new values that are unique to AlphaTheta and resonate with the sensibilities of artists.

Following the release of the HDJ-1000, our first model of DJ headphones, in 2002, we launched the SDJ Series of monitor speakers in 2011. Ever since, the product line, developed in the pursuit of maximizing the creativity and performances of DJs, has been loved by customers around the world. In 2013, we introduced the XY Series of professional PA/SR speakers, contributing to the creation of a comprehensive entertainment space. We will continue our efforts to over new value that meets customer need through high-quality sound and technology.

AlphaTheta has always produced DJing environments for the changing times. In 2009, we released rekordbox, a music management software application that supports DJ performances. Then, in 2020, we gradually set up its subscription service to enable DJs to manage and play music from the cloud. We’ll continue to work to empower innovative DJ sets and enhance the DJing experience. Using our expertise in music analysis gained through DJing, we recently released DanceTribe, an iPhone app for dancers that supports everything from choreography to practice and filming of moves and routines, in December 2022.

To ensure that customers who purchase products such as our CDJ-3000 can continue to use them over long periods with peace of mind, we launched AlphaTheta Care, the DJ industry's first product warranty service, in April 2022. In September 2022, we entered into a strategic investment and alliance with DJ Monitor B.V., a global market leader in monitoring and reporting music usage using AI music recognition technology, to help fairly provide the creators at the core of the music industry with the royalties they’re owed – something we believe is important for the continued growth of the music industry. In the future, we aim to create an environment where music creators can achieve maximum creativity, by working on collaborative development projects such as KUVO, a service that supports the fair distribution of royalties.

As an initiative to expand the DJ Culture to as many people as possible, we run the DJ school “Yokohama DJ Lab” for customers to continuously enjoy DJing. As well as holding DJ classes, Yokohama DJ Lab rents out DJ space, runs various events (online events, presentations, etc.), offers workshops for companies and organizations, provides opportunities for DJs to perform at sporting and retail events, and offers many other initiatives that customers can enjoy.